It's that hypnotic fusion of acoustic and ambient rhythms that wafts over the hit television show. It's the contagious blend of slide guitar and psychedelia at the beginning of the film. It's the heart-quickening combo of electro and 12-string that sets the perfect backdrop. It's been called many things. But, simply put, it is Euphoria.
The brainchild of Toronto-based, Emmy-nominated composer, Ken Ramm, Euphoria is poised to become a household name among guitar aficionados and electronic music lovers alike with the release of its third album, Precious Time, (Zoe/Rounder Records) which has Ramm collaborating with everyone from Steve Sidelnyk to Tracy Bonham. Labeled as everything from "guitronica" to ambient to "rock chill out," Euphoria is an energized blend of slide and 12-string guitar layered over programmed electronic beats.
It is soaked with blues inflections of Ry Cooder, before meandering through psychedelic strands of Pink Floyd and Led Zeppelin, then cascading into an Eno-influenced electro landscape. Ramm's hybrid of electronica and guitar has made Euphoria as genre defying as collaborations between hip hop and country, and the recent mash-up craze.
"My music is a fusion of forms," Ramm says. Euphoria rose from obscurity in 1999 when the track "Delirium" from the self-titled debut release broke onto the American Triple-A radio charts, becoming a favorite on the playlists of influential stations like Los Angeles' KCRW, Denver's KBCO and San Francisco's KFOG. The hit drew attention from the worlds of film, television and advertising, making its way onto series like "Malcolm in the Middle," the trailer for "Vanilla Sky," and commercials for Nissan, Lee Jeans and Apple's iPod. To date, every single off the Euphoria debut has been licensed for use, and remixes of "Delirium" by artists like Fila Brazilia and Dave Ball of Soft Cell fame have kept the single perpetually popular. [more]